Gossip Goblin investor report
Total minutes viewed reached … as of …, across YouTube, Instagram and Facebook. Updated every Monday.
Headline figures, …
Lifetime minutes viewed, by report
Dashed line: Meta moved from the Business Suite export to the Instagram and Facebook APIs (2 Nov). See notes.
Gods Don't Give Gifts
Trailers on YouTube
Lifetime
| Video | Views | Minutes | Likes | Shares |
|---|
Trailers and announcements on Instagram
Lifetime
Trailer ad spend
Lifetime (USD)
Press coverage
Notable publications covering the film
Platforms
Followers by platform
Now …
Last 7 days by channel
Week ending …
| Channel | Views | Follower growth | Ad spend | Ad revenue |
|---|
Flagship films on YouTube
Main film only, not trailers. Lifetime; minutes change …
| Film | Minutes | Change | Views | Avg view | Revenue | Ad spend | Likes | Comments | Shares |
|---|
Notes on the data
- TikTok is entered by hand each week from TikTok Business Suite. Until then the last known figure is carried and marked "Not updated".
- YouTube minutes, revenue and subscribers come from the YouTube API. Subscribers are lifetime gained minus lost.
- Total ad revenue is YouTube AdSense only.
- Merch ad spend is the original merch campaign plus Meta merch campaigns since 29 Aug 2026.
- Film ad spend is Google Ads lifetime spend on each film's campaigns.
- Reports before 2 Nov used the Business Suite export for Meta and are shown as published.
Why Meta minutes jumped in the 2 Nov report
Meta minutes went from … to …. Most of the jump is a correction, not one month of growth. On reels crossposted to Facebook and Instagram, Business Suite's watch time only showed the Facebook side, so the Instagram side of every crossposted reel was missing from the old total. The Instagram and Facebook APIs now report each platform's minutes in full, and were checked reel by reel against Business Suite.